Key Insights From PwC's Global Entertainment & Media Outlook Report

As the global entertainment and media (E&M) industry continues its upward trajectory, reaching a projected $3.4 trillion by 2028, advertising revenue is set to play a pivotal role in this growth. According to the just released PwC's Global Entertainment & Media Outlook 2024-28, advertising revenues alone are expected to hit $1 trillion by 2026, doubling the figures from 2020. This surge is fueled by the rising importance of digital platforms, particularly in gaming and streaming services. At Prado, we are proud to lead the charge in in-app advertising, offering innovative solutions that ensure brand safety and maximize engagement. Our commitment to advanced contextual targeting and data-driven insights positions us as the go-to partner for brands looking to navigate this dynamic landscape and reach their audiences effectively.

Summary of Key Insights:

Global Advertising Revenue Projections:

• Global E&M industry revenues rose 5% to $2.8 trillion in 2023 and are projected to hit $3.4 trillion by 2028.
• Advertising revenues are set to top $1 trillion by 2026, expected to double the revenues of 2020 by 2028.
• Internet advertising is a significant contributor, growing 10.1% in 2023 and projected to account for 77.1% of total ad spending by 2028.

Streaming Services and New Revenue Models:

• Streaming services face increased competition and are looking to consolidation, live sports, and ad-based models to drive growth.
• Global OTT video subscriptions are expected to rise to 2.1 billion by 2028, with ad-based variants contributing significantly to revenue.

Gaming Industry Growth:

• The gaming industry, especially in the Asia-Pacific region, is one of the fastest-growing sectors, with revenues projected to top $300 billion by 2027.
• E-sports and competitive gaming are key drivers of this growth.

Generative AI and Future Opportunities:

• The industry is leveraging Generative AI to drive new revenue streams and transform business models.
• AI applications are focused on speed, efficiency, and greater value creation through experimentation and scaling new solutions.

Highlighting Our Leadership in In-App Advertising:

At Prado, we are at the forefront of the booming in-app advertising market, leveraging over a decade of experience, and cutting-edge technologies to deliver exceptional results for our clients. Here’s why we stand out as leaders in this space:

1. Innovative Ad Formats: We offer a range of engaging ad formats, including playable ads and rich brand wraps (animated video frames), that captivate users and drive higher engagement rates.
2. Advanced Targeting Capabilities: Our platform uses sophisticated targeting to ensure ads reach the right audience at the right time, maximizing impact and ROI.
3. Brand Safety: We prioritize brand safety, providing a secure environment for advertisers to connect with their target audiences without compromising on quality or integrity.
4. Data-Driven Insights: Our analytics provide deep insights into ad performance, enabling continuous optimization and improvement for better outcomes.

Are you ready to harness the power of in-app advertising to reach new heights in your marketing efforts? Be at the forefront of mobile advertising with Prado - let's set up at campaign!

For more detailed insights and recommendations, you can access the complete PWC Report here.

‍