Capturing the Olympic Audience: How In-App Ads Can Reach Engaged Viewers

The Summer 2024 Olympics is poised to be one of the most-watched events in history, with an expected global audience of 1 billion people and 326,000 attendees in person. But what else will viewers be doing while watching the games? Many, especially audiences aged 16 to 24, will be playing mobile games. In fact, 74% of this demographic engages in mobile gaming while watching TV.

How Advertisers Can Tap Into This Captive Audience

As viewers split their attention between the Olympics and their mobile devices, advertisers have a unique opportunity to engage with them through in-app ads. Prado's in-app ad solution allows brands to reach this highly engaged audience, delivering targeted messages that resonate with their interests and viewing habits.

Top 10 Sports/Olympic Themed Apps on Our Network

To help advertisers make the most of this opportunity, we’ve compiled a list of our top 10 sports and Olympic-themed apps. These apps not only capture the spirit of the Olympics but also attract a dedicated user base that is perfect for in-app advertising.

The Advantage of In-App Ads

By placing ads within these popular sports and Olympic-themed apps, advertisers can ensure their messages are seen by a highly engaged audience. These apps attract players who are already interested in sports and competition, making them the perfect platform for brands looking to connect with viewers during the Olympics.

The Summer 2024 Olympics presents a unique opportunity for advertisers to reach a large and diverse audience. By leveraging our in-app ad solution and targeting popular sports and Olympic-themed apps, brands can effectively engage with viewers who are both watching the games and playing video games. This dual engagement offers a powerful way to capture the attention of younger viewers and make a lasting impression.

Contact us today to learn more about how our in-app ad solution can help you reach your target audience during the Summer 2024 Olympics.

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