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Case Studies

Samsung Case Study

THE CHALLENGE

Case Stdy 2

THE SOLUTION

The key to unlocking SAMSUNG digital strategy was implementing Prado's data targeting technology across the most popular gaming apps. SAMSUNG partnered with Prado to accelerate brand awareness and retention by showing 30 second ad spots that highly engaged gamers watched to completion.


THE RESULTS

This campaign helped SAMSUNG reach a highly targeted audience via some of the most popular mobile games in the market.

96.92% VCR

1.5% CTR

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ENGAGE


Capture 2.5 x more attention with in-app ads