Yesterday, our Head of Marketing Stacey McDowall, had the incredible opportunity to attend the 2024 Ontario Honda Dealers Indy Toronto Race. The atmosphere was electric, with racing enthusiasts from all over coming together to witness the spectacular racing event. The highlight of the day was meeting the race winner Colton Herta and discussing his thoughts on gaming. To our surprise, while he doesn't game much during his downtime (he prefers to golf!!), he did reveal a soft spot for Mario Kart—a classic that never goes out of style.
Racing and gaming have always shared a special bond. The thrill of speed, the need for precision, and the excitement of competition translate seamlessly from the racetrack to the digital world. Many racing games offer players the chance to experience the adrenaline of high-speed races from the comfort of their homes (or wherever they are!). This intersection of real-world racing and gaming provides a unique opportunity for brands to engage with a passionate and dedicated audience.
At Prado, we understand the appeal of racing games and their potential to captivate players of all ages. Here are some of the biggest and most popular top racing-related apps on our network:
The Ontario Honda Dealers Indy Toronto Race was not just about high-speed cars and fierce competition; it was also a testament to the enduring connection between racing and fans. Meeting the race winner and discussing his love for the strategic aspects of the sport underscored the universal appeal of racing beyond just speed. At Prado, we are excited to continue offering engaging gaming experiences for brands and audiences all over the world, ensuring that the excitement and strategic depth of racing are always within reach.
Want to see your brands in the hands of racing fans? Reach out to our Sales team today!
Watch the thrilling final moments of the race on the NTT Indycar series channel HERE.