Reading the Mobile Gaming Boom in 8 Data Points

In 2025, the data points in one clear direction: mobile games are already everyday media and their impact is still rising. A recent market study points to mobile as the centre of global games revenue and installs, and tracks a sharp rise in the number of titles actively buying media. At the same time, contextual and brand safety studies show advertisers and consumers aligning around privacy-first, in-context, brand-safe ad experiences, not just broad reach.

Prado is built around that reality. Our proprietary SDK and Kite IQ contextual engine focus specifically on curated mobile game supply, reading genre, screen context, and signals to match brands with real player moments, without relying on personal data or IDs. SDK-level suitability and safety controls keep campaigns aligned with the environments that studies from integrated ad science style and brand safety sources say matter most, while our reporting gives publishers and marketers the proof they need to treat in-game as a core channel in their 2026 plans, not an experimental line item.

‍