The past decade has seen an astronomical leap in mobile technology, and combined with an increased adoption of smartphones worldwide (the number of smartphone users in the world today is 6.6+ Billion, or 83.07% of the world’s population), mobile gaming is booming. In 2020 alone, mobile games were downloaded 80 billion times – an 18% increase from 2019. The overall mobile games market is predicted to reach a whopping $218.7B by 2024! And did you know that 2.8 Billion people worldwide play mobile games now, surpassing those who prefer playing on PCs or consoles.
Take a look at our latest infographic below, on mobile gaming. What are your favourite mobile games to play?
Learn more about Prado and how we can help you reach your mobile gaming audiences - by reaching out to our Head of Sales Ryan at ryan@prado.co