Maximize Black Friday Success: How Mobile Gaming Can Supercharge Your Brand's Reach

As November kicks off, the Black Friday countdown is officially on. In September, we discussed the importance of timing and reach for brands looking to make an impact during this high-stakes shopping season. Now, as we close in on the biggest shopping day of the year, let’s revisit why mobile gaming should be at the heart of your Black Friday strategy and highlight new insights that can help brands succeed.

Why Mobile Gaming Matters Even More This Black Friday

Recent data shows that mobile gaming remains one of the fastest-growing platforms for ad engagement, especially around major shopping events. In fact, App Annie reports that mobile gaming now accounts for 50% of global gaming revenue, and the average user spends more than 4 hours per day on mobile apps.. With a global audience that’s highly engaged and accustomed to making in-game purchases, mobile gaming is now a critical channel for brands aiming to capture attention, build engagement, and drive conversions during the Black Friday rush.

Here’s why it works:

• Increased Screen Time: Data from eMarketer shows that mobile app usage spikes by 20% in the days leading up to Black Friday, with mobile gaming sessions specifically seeing a significant lift as users seek entertainment. This trend makes mobile gaming an ideal environment for ad placements.
• Interactive Engagement: Ads within gaming apps are not only viewed but often interacted with, creating a more memorable brand experience. Interactive ad formats like rewarded ads drive 6-7x higher engagement compared to traditional formats. See our breakdown of Prado CTR to see just how effective they can be.
• Targeted Reach: Mobile gaming platforms enable brands to reach specific audiences with personalized messaging, maximizing relevance and impact - in fact, 82% of mobile gamers respond positively to targeted, contextual ads within games!

Key Tips for Brands This Black Friday

1. Start Early and Build Momentum
2. Employ Interactive Ad Formats Where Possible
3. Leverage Contextual Relevance
4. Offer Exclusive, Time-Sensitive Deals

Timing remains a core element of Black Friday success. By combining well-timed offers with the high reach of mobile gaming, brands can amplify their impact. Last year, Black Friday saw a surge in mobile app usage, with a notable spike in both gaming and shopping apps. In the last few years, about 25.3% of Black Friday online sales came from mobile devices, showing how brands are increasingly investing in this channel. As we anticipate similar trends this year, brands that leverage mobile gaming as a core part of their Black Friday strategy will be well-positioned to capture attention and drive sales.

Are You Ready to Win Black Friday?

With Black Friday just weeks away, the time to fine-tune your strategy is now. At Prado, we’re here to help brands make the most of this peak shopping period through our premium ad network, designed to reach users when and where it matters most. By embracing the power of mobile gaming, brands can tap into a highly engaged audience and maximize conversions this holiday season.

Get in touch to learn how we can help your brand achieve Black Friday success with mobile gaming.