Gaming Meets Pinterest Predicts: How Games on the Prado Network Align with 2025's Top Consumer Trends

Pinterest just released its yearly "Pinterest Predicts" report for 2025, highlighting emerging trends that are set to shape consumer interests in the coming year. At Prado, we recognize the importance of aligning digital ad campaigns and gaming with these trends to enhance user engagement and provide relevant advertising opportunities. Here's how ‘on-trend’ games on our network resonate with these anticipated trends:

1. Rococo Revival

This lavish trend embraces ornate and maximalist design styles. Matchington Mansion brings this aesthetic to life with its elegant, design-driven gameplay. Players engage with luxurious furnishings and decorative themes that resonate perfectly with Rococo Revival’s opulent vibes.

2. Cherry Coded

Deep red hues dominate this bold trend. Candy Crush Soda Saga captures this with its vivid, candy-colored visuals and intense gameplay that feels as dynamic and striking as the trend itself.

3. Castlecore

Medieval aesthetics and dreamy castles take center stage. Clockmaker: Match 3 Games! immerses players in enchanting worlds filled with ancient architecture and mystical storytelling, perfectly reflecting Castlecore’s charm.

4. Goddess Complex

This ethereal trend celebrates divine beauty and golden accents. ZEPETO: 3D Avatar allows users to create avatars with celestial-inspired designs, embodying the elegance of the Goddess Complex.

5. Sea Witchery

Dark oceanic vibes and mystical aesthetics define this trend. Bubble Witch 3 Saga transports players to a magical, underwater world where they explore spellbinding gameplay aligned with Sea Witchery’s allure.

6. Moto Boho

Edgy motorcycle fashion meets bohemian flair. Lemmings offers adventurous gameplay that mirrors the daring spirit of Moto Boho, taking players on journeys filled with twists and excitement.

7. Fisherman Aesthetic

Coastal charm and maritime simplicity are key here. Fishing Clash incorporates seaside vibes with its playful, nature-driven themes, making it an ideal match for the Fisherman Aesthetic.

8. Aura Beauty

Vibrant, mood-reflective color palettes shine in this trend. Acrylic Nails! lets players design stunning nail art with bold and colorful styles, perfectly reflecting Aura Beauty’s focus on creativity, self-expression, and vibrant aesthetics.

9. Dolled Up

Doll-inspired fashion and makeup are at the heart of this trend. Pocket Styler: Fashion Stars enables players to style glamorous, doll-like characters, perfectly reflecting Dolled Up.

10. Rebel Floats

Bold and edgy pool float designs are trending. Cooking Frenzy® captures the essence of Rebel Floats with its vibrant, diner-inspired themes and playful focus on creating iconic treats like milkshakes, blending nostalgia with fun.

11. Terra Futura

Eco-conscious living and sustainability lead this trend. Gardenscapes reflects Terra Futura by encouraging players to restore gardens and care for the environment.

12. Primary Play

Playful primary colors shine in this trend. Paint by Number: Coloring Game perfectly embodies the vibrant and cheerful essence of Primary Play, allowing users to create colorful masterpieces in a fun and interactive way.

13. Pickle Fix

Pickles are taking center stage in 2025 trends. My Restaurant Cooking Home brings this to life by letting players create delicious, pickle-packed dishes in a vibrant, fast-paced restaurant setting, aligning perfectly with the flavorful Pickle Fix vibe.

14. Peak Travel

Travel-themed escapism takes center stage in 2025. Grand Mountain Adventure perfectly captures the Peak Travel trend with its thrilling snowboarding and skiing gameplay, transporting players to stunning alpine landscapes and fueling wanderlust for adventure.

15. Chaos Cakes

Extravagant and messy cakes are trending in 2025. Icing on the Cake perfectly embodies Chaos Cakes by letting players create whimsical, over-the-top cake designs in a fun and interactive way, bringing this playful trend to life.

16. Player One

Gaming culture and personalized avatars shine in 2025. Highrise: Virtual Metaverse is a perfect match for the Player One trend, offering users the chance to create stylish avatars, interact in vibrant virtual spaces, and fully immerse themselves in the gaming world.

17. Mix & Maximalist

Vibrant colors and bold imagery dominate this trend. June's Journey: Hidden Objects brings the Mix & Maximalist vibe to life with its richly detailed scenes and striking, colorful visuals that keep players captivated in a world of discovery.

18. Seeing Double

Matching outfits and coordinated themes are trending. Covet Fashion - Dress Up Game allows players to style characters with perfectly coordinated looks, reflecting Seeing Double.

19. Surreal Soirees

Fantastical and baroque styling define this whimsical trend. Merge Fables® brings Surreal Soirees to life with its enchanting fantasy worlds and imaginative gameplay, allowing players to create and explore magical, dreamlike environments.

20. Nesting Parties

Cozy, home-based gatherings and family-focused moments define this trend. Mother Simulator: Family Life captures the spirit of Nesting Parties by immersing players in the joys and challenges of parenting, creating a warm and relatable virtual experience centered around home life and togetherness.

Advertising Opportunities with Prado

By aligning with trends like these, advertisers can place engaging, contextually relevant ads within these games. Here’s why it works:

Targeted Campaigns: Leverage these trend-based themes to create ads that naturally integrate with the gaming environment.

Enhanced Engagement: With audiences already immersed in trend-driven gameplay, your ads resonate more deeply, boosting interactions.

Brand Safety: Prado ensures your campaigns reach players in contextually relevant games and apps, thanks to our verified ad network and team of experienced campaign managers that custom curate app lists for your exact brand and products.

The synergy between Pinterest’s 2025 trends and Prado’s top mobile game network offers a unique opportunity for brands to connect with trend-conscious audiences. Whether it’s the lavish Rococo Revival or the mystical Sea Witchery, advertisers can amplify their message in environments perfectly aligned with these emerging interests. Ready to see your campaigns in mobile?

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