Game On: Why Mobile Gaming is the Ultimate Brand Playground

Gaming is no longer just a niche hobby: it’s the dominant digital entertainment medium for audiences of all ages. And if you're a brand looking to connect with engaged, high-value consumers, mobile gaming is where your focus should be.

The Data Speaks: Mobile is the #1 Choice for Gamers‍

According to Statista’s, mobile devices still reign supreme as the most-used gaming platform in the U.S. The numbers don’t lie:

🔹 61% of gamers in the U.S. rank smartphones as their prefered gaming device – making mobile the most popular gaming platform.
🔹 Consoles trail behind at 35%, showing that mobile gaming is reaching broader audiences.
🔹 Only 29% of gamers play on PCs, proving that traditional platforms (like consoles) are no longer the dominant force.
🔹 Tablets account for 27%, reinforcing that smartphone ecosystems are deeply embedded in everyday gaming habits.

With smartphones leading the charge, it’s clear that brands need to ensure their digital advertising strategies align with where consumers are actually playing.

Why Brands Can’t Ignore Mobile Gaming

Mobile gaming is not just for kids or casual players: t’s a massive, high-engagement ecosystem that spans Gen Z, Millennials, Gen X and even Boomer audiences. And the opportunity for brands is bigger than ever:

✅ Always-On Engagement – Unlike other digital spaces, mobile gaming is an active and immersive experience, leading to longer engagement times. This pocket device is always with consumers - the portability and conveinince is unmatched by other device types.
✅ Brand-Safe Environments – With the right adtech partners (like the Prado Network), brands can seamlessly integrate into premium, brand-safe gaming experiences without disrupting gameplay.
✅ Performance-Driven Results – Mobile gaming ads offer some of the highest engagement rates in digital advertising, outperforming traditional display and social media ads.

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At Prado, we specialize in helping brands connect with gaming audiences in meaningful, impactful ways. Our premium ad placements in the wrold's top mobile games ensure that brands don’t just reach gamers: they engage them.

➡️ Let’s talk about future-proofing your ad strategy and how Prado’s solutions can help you win in mobile gaming