Visa wanted to extend influence beyond their traditional TV audience, and used Prado's technology to reach highly engaged 20-30 year olds (where mobile gamers of this demographic can spend up to 7 hours per week playing mobile games). Visa was looking to accelerate brand awareness of their Visa Liv Debit card, and retention by showing 30 second ad spots audiences would watch to completion, then click through to a custom landing page.
The key to unlocking Visa's digital strategy was in implementing Prado's data targeting technology across the most popular gaming apps. The Prado team created a custom app list of high performing and relevant apps and games, where 22% of gamers (18-30) spend on average up to 7 hours a week.
This campaign helped Visa reach a highly targeted audience via some of the most popular mobile games in the market.
VCR for REW Video(Industry Avg is 80%)
CTR for REW Video(Industry Avg is 1%)
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