SAMSUNG wanted to extend influence beyond their traditional TV audience, and see an increase in awareness. They used Prado's technology to drive its penetration further and reach highly engaged adults, specifically in Greece, where mobile gamers of this demographic can spend up to 7 hours per week playing mobile games.
The key to unlocking SAMSUNG digital strategy was implementing Prado's data targeting technology across the most popular gaming apps. SAMSUNG partnered with Prado to accelerate brand awareness and retention by showing 30 second ad spots that highly engaged gamers watched to completion.
This campaign helped SAMSUNG reach a highly targeted audience via some of the most popular mobile games in the market.
VCR for REW Video(Industry Avg is 80%)
CTR for REW Video(Industry Avg is 1%)
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