One of the primary challenges for the Red Bull Dance Your Style World Final lies in reaching and connecting with a diverse global audience of dance enthusiasts. To overcome this challenge, the utilization of mobile in-app ads is essential, as dance fans are scattered across different age groups and demographics, making precise targeting a must. Mobile in-app ads with Prado presents a strategic solution, enabling focused outreach to both loyal followers and potential new audiences of Red Bull. Red Bull wanted to utilize immersive mobile ad experiences to build excitement and awareness.
By partnering with Prado, the Red Bull Dance Your Style campaign was able to achieve remarkable results. Leveraging the Prado’s innovative adtech solutions, the campaign reached a highly engaged audience, through precise data-targeting and captivating ad creatives. Through strategic ad placements within popular dance and entertainment apps and games, the campaign ignited excitement and anticipation, garnering an incredible CTR of almost 35%! This data-driven approach enabled real-time campaign adjustments, ensuring optimal ad performance.
This campaign helped Red Bull reach a highly targeted audience via some of the most popular mobile games in the market.
VCR for REW Video(Industry Avg is 80%)
CTR for REW Video(Industry Avg is 1%)
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