Kia recently partnered with Prado to launch a cutting-edge campaign aimed at driving brand awareness and engagement across our premium ad network. Leveraging Prado’s robust targeting capabilities, Kia's campaign was looking to reach key audiences with precision, to deliver impactful and relevant messaging at scale. This campaign aimed to amplify Kia's digital presence while demonstrating the potential of Prado’s tailored solutions to deliver measurable outcomes that align with the brand's strategic goals.
By deploying Prado's Contextual Targeting Engine, Kia achieved remarkable success, by showcasing 30-second video commercials during peak engagement moments in the top gaming apps enjoyed by adults (both men and women). Featuring the new Kia Sportage, this targeted marketing campaign and data-driven approach enabled real-time campaign adjustments, ultimately ensuring optimal ad performance.
This strategic approach led to a notable increase in brand awareness and retention, with an incredible 96.5% video completion rate and 8.2% CTR - which is over 8 x the industry average!
VCR for REW Video(Industry Avg is 80%)
CTR for REW Video(Industry Avg is 1%)
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