Okocim (Carlsberg) aimed to expand their reach beyond their traditional linear TV audience and boost brand awareness. To achieve this, they partnered with Prado to leverage our advanced technology to penetrate deeper into the market and connect with the highly engaged 18+ audiences. This demographic, particularly active in the mobile gaming space, spends up to 7 hours per week playing a diverse range of games. By targeting this audience, Okocim was looking to extend their influence, and reach consumers where they are most engaged and receptive.
The key to unlocking Okocim's digital strategy was implementing Prado's data targeting technology across the most popular gaming apps, where 22% of gamers (18-30) spend on average up to 7 hours a week. Okocim partnered with Prado to accelerate brand awareness and retention by showing 30 second ad spots that highly engaged adults 18+ watched to completion.
This strategic approach significantly boosted brand awareness and retention, achieving an impressive 96.6% video completion rate and a 2.6% CTR - more than twice the industry average!
VCR for REW Video(Industry Avg is 80%)
CTR for REW Video(Industry Avg is 1%)
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