Prado is connected to the open AdTech market - with a custom ‘review & monetize’ technology to enable open market ad demand at scale.
What is Programmatic Advertising?
In a nutshell, programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform. The Prado ‘Connect” programmatic solution allows any DSP or Exchange to reach a unique inventory of over 1B users accessible programmatically, through a single point of integration. Upon integrating to exclusive programmatic advertising auctions, Prado gives buyers high priority and premium access to its inventory. Prado acts with full transparency with its publishers and demand partners by implementing a both human and programmatic monitoring systems for every creative launched on the Prado network.
Demand Types
Prado will launch campaigns only after a human manual check is completed (by one of our specially trained campaign managers), to confirm that the creative is compelling and relevant. Prado supports any RTB Demand partners to bid on Video (VAST) and Dynamic rotation Display banners. Prado also fills ~12% of the monthly ad slots presented via the Prado SDK
Programmatic open market ad sourcing could enable Prado to 3-8X the amount of monthly ads that are filled.
Targeting: Contextual
The Prado network employs advanced contextual targeting across its vast 10000+ app inventory. Campaigns can be targeted to a number of specific audiences within the Prado network based on a variety of parameters. With Prado Connect, brands can pick the most relevant audience for each product or service.
Unique audiences include:
Learn more
The Prado team is ready to connect with you.
Reach out to our Sales Lead ryan@prado.co to start your programmatic campaigns today.
Stacey McDowall
